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Practice Of Real EstateLicense LawMEDIUM

Agent Kevin is affiliated with Chesapeake Realty, a licensed Maryland brokerage. Kevin wants to place an advertisement on social media promoting his real estate services. Under MREC advertising regulations, which of the following statements is correct regarding Kevin's advertisement?

Correct Answer

C) Kevin must include the name of Chesapeake Realty in the advertisement in a manner that is reasonably apparent to the public.

Under MREC advertising regulations and Md. Code Ann., Bus. Occ. & Prof. § 17-532, all advertisements by a licensee must include the name of the brokerage (the licensed real estate company) in a manner that is reasonably apparent to the public. This requirement applies to all media, including social media. The purpose is to ensure consumers know which licensed entity is responsible for the advertisement.

Answer Options
A
Kevin may advertise using only his personal name and contact information, without disclosing his brokerage affiliation.
B
Kevin must include the name of his supervising broker and brokerage in the advertisement so that consumers can identify the licensed entity.
C
Kevin must include the name of Chesapeake Realty in the advertisement in a manner that is reasonably apparent to the public.
D
Kevin is prohibited from advertising on social media platforms and must use only print or broadcast media approved by MREC.

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Related Topics & Key Terms

Key Terms:

advertisingbrokerage_disclosureMREC_regulationssocial_media

Related Concepts

Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.

Commingling is the illegal act of mixing client trust funds with a broker's personal or business operating funds; conversion is the misappropriation of those funds.

Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.

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