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Practice Of Real EstateLicense_lawMEDIUM

Agent Thomas works for Bluegrass Realty in Frankfort. He places an online advertisement for a listing that prominently displays his personal name and phone number but makes no mention of his employing broker, Bluegrass Realty. Under Kentucky license law, this advertisement is most likely:

Correct Answer

A) A violation, because Kentucky requires all advertising by licensees to clearly identify the principal broker or brokerage

Under KRS 324.160 and KREC advertising regulations, all advertising by affiliated licensees must clearly identify the principal broker or brokerage under which the licensee operates. Advertising that omits the brokerage name and creates the impression that the licensee is operating independently violates Kentucky's advertising rules, regardless of the medium used.

Answer Options
A
A violation, because Kentucky requires all advertising by licensees to clearly identify the principal broker or brokerage
B
Permissible, as long as the brokerage name appears somewhere else on the agent's website
C
Permissible, because agents are allowed to advertise individually using their personal contact information
D
A violation only if the advertisement appears on a third-party website rather than the agent's personal site

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Related Topics & Key Terms

Key Terms:

advertising_rulesbroker_identificationkrec_regulationslicensee_advertising

Related Concepts

A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.

A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

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