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Practice Of Real EstateLicense LawMEDIUM

Broker Kai operates a real estate brokerage in Honolulu. One of his affiliated salespersons, Alana, places an advertisement for a listing that does not include the brokerage name and instead only shows Alana's personal name and phone number. Under Hawaii Administrative Rules Title 16 Chapter 99, which of the following is true?

Correct Answer

D) The advertisement violates HAR Title 16 Chapter 99 because all advertising must be conducted under the supervising broker's name

Under Hawaii Administrative Rules Title 16 Chapter 99, all real estate advertising by a salesperson must be conducted under the name of the supervising broker or brokerage. A salesperson may not advertise in a manner that implies independent operation. Alana's advertisement, which omits the brokerage name and presents only her personal contact information, violates this advertising standard and exposes both Alana and Kai to disciplinary action.

Answer Options
A
The advertisement is permissible if Alana includes her license number in the ad, even without the brokerage name
B
The advertisement is a violation only if a consumer actually contacts Alana directly as a result of the ad
C
The advertisement is permissible because salespersons may advertise independently to attract personal clients
D
The advertisement violates HAR Title 16 Chapter 99 because all advertising must be conducted under the supervising broker's name

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Related Topics & Key Terms

Key Terms:

advertising_standardshar_title_16broker_supervisionsalesperson_advertisinghrs_467

Related Concepts

Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.

The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.

Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.

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