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Practice Of Real EstateLicense LawMEDIUM

James is a broker associate who recently left Alpine Properties and joined Horizon Realty. He still has active online listings on Zillow and Craigslist that show his name alongside 'Alpine Properties.' It has been three weeks since he changed firms. Which statement best describes James's obligation under CREC rules?

Correct Answer

D) James must update all advertising to reflect his current employing broker (Horizon Realty) within a reasonable time after changing firms

Under CREC advertising rules, a licensee's advertising must accurately reflect their current employing broker. When James transferred to Horizon Realty, continuing to display Alpine Properties in his advertising creates a false and misleading impression. He is responsible for updating or removing advertising that identifies him with a firm he no longer works for. CREC requires that advertising be accurate and not misleading regarding the broker-firm relationship.

Answer Options
A
James is not responsible for third-party platform listings; only the platforms are required to update broker information
B
James has no immediate obligation because the listings were created while he was at Alpine Properties and that firm remains responsible for them
C
James must notify CREC in writing within 30 days that he has updated all advertising to reflect the new firm
D
James must update all advertising to reflect his current employing broker (Horizon Realty) within a reasonable time after changing firms

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Related Topics & Key Terms

Key Terms:

advertising_rulesfirm_changebroker_associateadvertising_accuracy

Related Concepts

In real estate, the distinction between an independent contractor and an employee determines tax treatment, liability, and the level of control a broker may exercise over the agent's daily activities. Most real estate agents operate as independent contractors.

Florida real estate licenses must be renewed biennially, and sales associates have specific post-license education requirements for their first renewal.

License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

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