Sandra is a broker associate at Mountain View Realty. She creates a website called 'ColoradoHomesWithSandra.com' that advertises her services and current listings. The website prominently features her name and photo but mentions Mountain View Realty only in small print at the bottom of the footer. A competitor files a complaint claiming the site misleads consumers into thinking Sandra operates independently. Under CREC rules, how should this situation be evaluated?
Correct Answer
B) The website may be non-compliant if the firm name is not clearly and conspicuously displayed, as CREC requires the firm name to be reasonably visible to consumers
CREC advertising rules require that the licensed firm name be disclosed in advertising in a manner that is clear and reasonably visible to consumers. Burying the firm name in small print in a footer may not satisfy the spirit or letter of the disclosure requirement if it creates the impression that Sandra operates as an independent broker. CREC evaluates whether the advertisement, taken as a whole, adequately identifies the licensed brokerage.
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Related Topics & Key Terms
Key Terms:
Related Concepts
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.
FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.
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