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Practice Of Real EstateLicense LawMEDIUM

A Colorado real estate brokerage wants to advertise a property listing using only the tagline 'Beautiful 4BR Home — Call 303-555-0100' on a yard sign. The sign contains no other information. Under CREC advertising rules, this sign is:

Correct Answer

D) Non-compliant, because the sign must include the licensed name of the brokerage firm

Under CREC advertising rules, all advertisements — including yard signs — must display the licensed name of the brokerage firm. A sign that contains only a property description and phone number without identifying the licensed brokerage violates CREC's advertising requirements. The public must be able to identify the licensed entity from the advertisement itself, not just by calling a number.

Answer Options
A
Compliant, because yard signs are exempt from CREC advertising requirements as they are on private property
B
Compliant, because the phone number allows the public to identify the responsible party upon calling
C
Non-compliant, because the sign must include both the brokerage name and the listing broker's personal name
D
Non-compliant, because the sign must include the licensed name of the brokerage firm

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Related Topics & Key Terms

Key Terms:

advertising_rulesyard_signfirm_namecrec_compliance

Related Concepts

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A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.

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