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Maria is a broker associate working under Employing Broker Tom at Summit Realty LLC. She wants to run Facebook ads using her personal brand name 'Maria Sells Colorado.' Under CREC advertising rules, which statement best describes what Maria must do?

Correct Answer

B) Maria may use 'Maria Sells Colorado' as long as she includes Summit Realty LLC's licensed name in the advertisement

Under CREC rules, a broker associate may use a personal brand name or team name in advertising, but the licensed name of the employing brokerage firm must also appear in the advertisement. The firm name ensures the public knows which licensed entity is responsible. Maria can use 'Maria Sells Colorado' as her brand as long as Summit Realty LLC is clearly identified in the same ad.

Answer Options
A
Maria may use 'Maria Sells Colorado' exclusively because social media posts are exempt from CREC advertising rules
B
Maria may use 'Maria Sells Colorado' as long as she includes Summit Realty LLC's licensed name in the advertisement
C
Maria must obtain written permission from CREC before using any personal brand name in advertising
D
Maria may only advertise under her full legal name and may not use a personal brand or team name

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Related Topics & Key Terms

Key Terms:

advertising_rulesbroker_associatepersonal_brandfirm_namesocial_media

Related Concepts

A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.

A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

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