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Practice Of Real Estate DisclosuresAdvertising_and_ethicsHARD

A California salesperson posts a property listing on social media with the caption: 'DM me for details on this incredible deal — guaranteed to appreciate 20% in the next year!' Under California law, what violations may have occurred?

Correct Answer

D) Potential violations for misleading advertising (guaranteeing appreciation) and possibly a blind ad if the broker's name is not included in the post

Two potential violations exist: (1) Guaranteeing future appreciation is misleading advertising that could violate Cal. B&P Code §10176(a) since no one can guarantee property value increases. (2) If the social media post does not include the responsible broker's name, it is a blind ad violating Cal. B&P Code §10140.6. Social media posts are subject to the same advertising rules as other media.

Answer Options
A
No violations; social media posts are not considered formal advertising
B
Only a truth-in-advertising violation for the appreciation guarantee; social media posts do not require the broker's name
C
Only a blind ad violation if the broker's name is missing; the appreciation claim is permissible as an opinion
D
Potential violations for misleading advertising (guaranteeing appreciation) and possibly a blind ad if the broker's name is not included in the post

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Related Topics & Key Terms

Key Terms:

advertisingsocial_mediaappreciation_guaranteeblind_adBP_Code_10176

Related Concepts

Environmental hazards disclosure involves informing buyers about environmental contamination or hazards affecting or potentially affecting a property, including underground storage tanks, contaminated soil, hazardous waste, and proximity to Superfund sites.

Flood zone disclosure requires informing buyers whether a property is located in a designated flood zone as mapped by FEMA. Properties in high-risk flood zones may require mandatory flood insurance.

HOA disclosure requires informing buyers about the existence, rules, fees, financial health, and restrictions of a homeowners association governing the property. This information helps buyers understand their obligations before purchase.

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