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Practice Of Real EstateLicense_lawMEDIUM

Broker Patricia operates a real estate brokerage in Little Rock and wants to advertise her services on a new website. Under AREC advertising rules, which of the following elements is REQUIRED to appear in Patricia's online advertising?

Correct Answer

B) The brokerage's name in a manner that is clearly visible and identifiable

Under AREC advertising rules, all advertising by a licensee — including online advertising — must clearly identify the brokerage name (the licensed entity under which the licensee operates). The supervising broker's or brokerage's name must be visible and identifiable so that consumers know which licensed firm is responsible for the advertising. This prevents deceptive 'blind ads' that omit the brokerage identity.

Answer Options
A
The personal cell phone number of each affiliated agent listed on the website
B
The brokerage's name in a manner that is clearly visible and identifiable
C
The AREC license numbers of all affiliated agents displayed next to each agent's name
D
A disclosure that the brokerage is independently owned and not affiliated with any franchise

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Related Topics & Key Terms

Key Terms:

advertising_rulesbrokerage_namearec_rulesblind_ads

Related Concepts

The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.

Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.

FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.

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