A mortgage marketer subject to the FTC Telemarketing Sales Rule buys 500 homeowner leads for interstate sales calls. No established relationship, consent or exemption applies. What do-not-call screening should precede the campaign?
Correct Answer
A) Screen against the current National Do Not Call Registry and the company’s own do-not-call list
A. Screen the leads against both applicable suppression lists. Buying contact information does not establish permission to disregard do-not-call restrictions. Use a registry version updated within the required 31-day interval and honor company-specific requests. Scope and exceptions: Screening alone does not authorize every call. Other calling-method, consent, timing and state requirements may apply. Source: Questions 3, 10 and 16 — https://www.ftc.gov/business-guidance/resources/qa-telemarketers-sellers-about-dnc-provisions-tsr-0
Why This Is the Correct Answer
A. Screen the leads against both applicable suppression lists. Buying contact information does not establish permission to disregard do-not-call restrictions. Use a registry version updated within the required 31-day interval and honor company-specific requests. Scope and exceptions: Screening alone does not authorize every call. Other calling-method, consent, timing and state requirements may apply.
Why the Other Options Are Wrong
Option B: Call freely, since a rate above 7% makes the call commercially useful
Potential usefulness is not an exemption.
Option C: Scrub only the numbers that appear on the list as mobile telephones
Screening is not limited to mobile numbers.
Option D: Call freely, because business-to-consumer calls fall outside the registry
Consumer sales calls are within the stated coverage.
Exam Tip
A purchased lead is not blanket permission to call.
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