Communication Tools

Questions agents ask

How often should I email my sphere without annoying them?

Once a month to the whole list with something real from the neighborhood, plus a personal touch on a schedule by tier: a call every month for the people who would refer you tomorrow, a text every quarter for the people who know you, a note twice a year for everyone else.

What is the fastest way to answer a client objection I have not heard before?

Agree with something true in it, ask one question, and offer one next step. "That makes sense. What would have to change for you to feel ready? Then let me set up alerts for what you described." The objection handler gives you the common ones written out; the shape works for the rest.

Do I need the compliance checker if my brokerage reviews my marketing?

Run it anyway. Fair-housing language problems are easy to miss in a rushed post, and the checker catches the common ones before your broker or a regulator does. It is not legal advice; it is a second pair of eyes before you publish.