Tennessee affiliate broker Priya sends a mass email to 500 potential buyers advertising a new listing in Franklin. The email includes her name, phone number, and the property details, but does not mention her brokerage, Harmony Homes Realty. A recipient reports the email to TREC. Which of the following best describes TREC's likely response?
Correct Answer
B) TREC will investigate and may discipline Priya for violating advertising rules requiring firm identification
Tennessee TREC advertising rules apply to all forms of real estate advertising, including mass email campaigns. Priya's email constitutes an advertisement because it promotes a specific listing to potential buyers. Failing to include the name of her brokerage firm — Harmony Homes Realty — violates TREC Rule 1260-02-.12. TREC may investigate the complaint and impose disciplinary action, which could include a reprimand, fine, or other sanctions under Tenn. Code Ann. § 62-13-312.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Florida real estate licenses must be renewed biennially, and sales associates have specific post-license education requirements for their first renewal.
License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.
Market allocation is an illegal antitrust practice in which competing real estate brokerages agree to divide markets among themselves by geographic area, property type, or price range, thereby eliminating competition.
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