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Sandra, a licensed affiliate broker in Tennessee, has created a real estate website using the domain name 'SandraHomeFinder.com.' The site advertises properties she has listed but does not mention her brokerage, Nashville Premier Properties. Under Tennessee TREC advertising rules, Sandra's website is:

Correct Answer

C) A violation, because the brokerage name must be displayed on all real estate advertising including websites

Tennessee TREC advertising rules extend to all forms of advertising, including personal websites used to market real estate services or listings. Sandra's website constitutes real estate advertising, and failing to prominently display the name of her supervising brokerage — Nashville Premier Properties — is a violation of TREC Rule 1260-02-.12. The firm name requirement applies regardless of the medium used.

Answer Options
A
Compliant, because personal websites are considered personal branding and are exempt
B
Compliant, as long as her broker approves the website content in writing
C
A violation, because the brokerage name must be displayed on all real estate advertising including websites
D
A violation only if the website generates leads from out-of-state consumers

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Related Topics & Key Terms

Key Terms:

advertising_ruleswebsite_advertisingfirm_name_requirementaffiliate_broker

Related Concepts

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