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Marcus is a newly licensed affiliate broker in Tennessee working under Volunteer Realty Group. He wants to place a Facebook ad for a listing using only his personal name and phone number, without mentioning his firm. Under Tennessee advertising rules, this advertisement is:

Correct Answer

D) A violation because the firm's name must appear in all advertising

Tennessee TREC rules require that all real estate advertising — including social media — identify the licensed brokerage firm under which the affiliate broker works. Marcus's ad omitting Volunteer Realty Group's name violates TREC advertising regulations regardless of what other information is included. This rule protects consumers by ensuring they know which licensed firm is responsible for the transaction.

Answer Options
A
A violation only if the property is listed at over $500,000
B
Permissible if Marcus includes his license number in the ad
C
Permissible because social media posts are exempt from TREC advertising rules
D
A violation because the firm's name must appear in all advertising

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Related Topics & Key Terms

Key Terms:

advertising_rulesaffiliate_brokersocial_mediafirm_name_requirement

Related Concepts

In real estate, the distinction between an independent contractor and an employee determines tax treatment, liability, and the level of control a broker may exercise over the agent's daily activities. Most real estate agents operate as independent contractors.

Florida real estate licenses must be renewed biennially, and sales associates have specific post-license education requirements for their first renewal.

License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

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