A Tennessee real estate firm's advertising consistently shows only white families in its promotional materials for a new residential development in Nashville. No minority families are depicted despite the diverse demographics of the area. Under the Tennessee Human Rights Act, this advertising practice most likely violates fair housing law because it:
Correct Answer
B) Indicates a preference or limitation based on race through the use of selective human models.
Under the Tennessee Human Rights Act (Tenn. Code Ann. § 4-21-101 et seq.) and HUD advertising guidelines, using human models that exclusively represent one racial group in advertising for housing can indicate a discriminatory preference or limitation based on race. Advertising that signals to prospective buyers or renters that certain groups are preferred or unwelcome violates fair housing law, even if no explicit discriminatory language is used. The consistent use of only white families in a diverse market creates an implied message of racial preference.
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Key Terms:
Related Concepts
Florida brokers are required to maintain transaction records and escrow records for a minimum of five years.
A tie-in arrangement is an illegal antitrust practice in which a seller conditions the purchase of one product or service on the buyer's agreement to purchase a separate product or service.
A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.
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