Oregon Broker Alex is independently advertising his services on social media under the name 'Alex's Property Solutions' without any reference to his brokerage. His Principal Broker, Sandra, has not approved this advertising. Under Oregon real estate law, which of the following best describes the situation?
Correct Answer
D) Alex's advertising violates Oregon law because all advertising must be conducted under the supervision and name of the Principal Broker's licensed brokerage
Under ORS 696.010 and OREA administrative rules, all advertising by a licensed Broker must be conducted under the supervision and name of the Principal Broker's licensed brokerage. A Broker cannot advertise independently or use a trade name that is not associated with and approved by the brokerage. Failure to include the brokerage name is a violation subject to disciplinary action.
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