A licensed broker in Moore, Oklahoma is approached by a developer who wants to market a new subdivision exclusively to members of a specific religious community by distributing flyers only at churches of that denomination and advertising only in that denomination's publications. The broker is asked to manage the marketing campaign. Under the Oklahoma Fair Housing Act, which of the following best describes this marketing strategy?
Correct Answer
B) The strategy constitutes discriminatory marketing based on religion and violates the Oklahoma Fair Housing Act
The Oklahoma Fair Housing Act (Title 25 O.S. §§ 1451-1466) prohibits not only outright refusals but also discriminatory marketing and advertising practices. Conducting a marketing campaign exclusively through channels targeting one religious group — with the intent to limit the buyer pool to that group — constitutes steering and discriminatory marketing based on religion, a protected class. The broker who participates in this campaign would be in violation of the Oklahoma Fair Housing Act and subject to discipline by OREC.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Commingling is the illegal act of mixing client trust funds with a broker's personal or business operating funds; conversion is the misappropriation of those funds.
Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
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