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Practice Of Real EstateLicense_lawMEDIUM

A New Jersey broker, Patricia, operates her brokerage under the registered trade name 'Jersey Shore Dream Homes.' She places a yard sign on a listing that reads only 'Jersey Shore Dream Homes — For Sale — Call 732-555-0300.' Patricia's own name does not appear on the sign. Under New Jersey advertising regulations, this yard sign is:

Correct Answer

A) Compliant, because the registered trade name of the brokerage is sufficient identification

Under New Jersey advertising regulations, a broker who has properly registered a trade name with the NJREC may advertise using that trade name without also including the broker's personal name. The trade name 'Jersey Shore Dream Homes' serves as the brokerage identification required by N.J.A.C. 11:5-3.2, satisfying the requirement to identify the affiliated broker or brokerage in all advertising.

Answer Options
A
Compliant, because the registered trade name of the brokerage is sufficient identification
B
Non-compliant, because the broker's personal name must appear on all yard signs in addition to the trade name
C
Non-compliant, because yard signs must include the broker's NJREC license number
D
Compliant, only if the broker's name appears on a separate rider attached to the sign

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Related Topics & Key Terms

Key Terms:

trade_nameyard_signadvertising_rulesbroker_identification

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