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Kevin holds a broker-salesperson license in New Jersey and manages the Montclair branch office of Atlantic Realty Group. He places a social media advertisement for a listing that includes his name, his cell phone number, and the name 'Atlantic Realty Group.' The ad does not specifically identify Kevin as a broker-salesperson or state that he works under a supervising broker. Under New Jersey advertising regulations, this advertisement is most likely:

Correct Answer

D) Acceptable, because the brokerage name Atlantic Realty Group is clearly identified in the ad

New Jersey advertising regulations require that advertisements identify the affiliated broker or brokerage firm. Kevin's ad includes 'Atlantic Realty Group,' which satisfies the core requirement. New Jersey does not require licensees to state their specific license category (salesperson, broker-salesperson) in every advertisement, so the omission of 'broker-salesperson' is not a violation.

Answer Options
A
Acceptable, because social media posts are treated as personal communications, not advertisements
B
A violation, because branch office managers must obtain separate advertising approval from the NJREC
C
A violation, because Kevin must disclose his license category as broker-salesperson in all ads
D
Acceptable, because the brokerage name Atlantic Realty Group is clearly identified in the ad

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Related Topics & Key Terms

Key Terms:

broker_salespersonadvertising_rulessocial_mediabrokerage_identification

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