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Premier Properties LLC is a licensed real estate brokerage in Newark, New Jersey. The broker, David Chen, wants to advertise using the trade name 'Garden State Home Finders' on all yard signs and internet listings. Under New Jersey regulations, what must David do before using this trade name in advertising?

Correct Answer

B) Register the trade name with the NJREC and receive approval before using it in any advertising

Under N.J.A.C. 11:5-3.2 and NJREC regulations, a broker who wishes to operate or advertise under a trade name (assumed business name) other than the broker's own licensed name must first register that trade name with the New Jersey Real Estate Commission and receive approval before using it in any advertising or marketing materials.

Answer Options
A
File the trade name with the county clerk and notify the NJREC within 30 days of first use
B
Register the trade name with the NJREC and receive approval before using it in any advertising
C
Obtain written consent from all affiliated salespersons before adopting a new trade name
D
Register the trade name only with the New Jersey Division of Consumer Affairs

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Related Topics & Key Terms

Key Terms:

trade_nameadvertising_rulesnjrec_registrationbroker_advertising

Related Concepts

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