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Practice Of Real EstateLicense_lawMEDIUM

Salesperson Tom, licensed in New Jersey, advertises a property on social media using only his personal name and the phrase 'Call me to buy your dream home!' without mentioning his brokerage. A consumer files a complaint with the NJREC. Under New Jersey license law, Tom's advertisement most likely violates which requirement?

Correct Answer

B) The NJREC requirement that all advertising by a salesperson must clearly identify the licensed brokerage under which the salesperson operates

Under N.J.A.C. 11:5-6.1 and NJREC advertising regulations, all advertising by a salesperson or broker-salesperson must clearly identify the name of the licensed real estate brokerage (the supervising broker's firm) under which they are licensed. Advertising under only a personal name without identifying the brokerage is a violation of NJ license law and constitutes grounds for disciplinary action.

Answer Options
A
The prohibition on deceptive advertising under the New Jersey Consumer Fraud Act only, because no specific license law advertising rule applies to social media
B
The NJREC requirement that all advertising by a salesperson must clearly identify the licensed brokerage under which the salesperson operates
C
The requirement that all real estate advertisements must include the salesperson's license number and expiration date
D
The New Jersey Truth-in-Advertising Act, which requires all professional service advertisements to include a physical office address

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Related Topics & Key Terms

Key Terms:

advertisingdisciplinary_actionsbrokerage_identificationsocial_media

Related Concepts

The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.

Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.

FREC has the authority to impose fines and other disciplinary actions on licensees who violate real estate laws and rules.

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