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A brokerage sends promotional emails to a purchased list of consumers. Its counsel says each message must carry accurate header and subject information, a valid physical postal address, and a working way for the recipient to stop receiving them. Which federal law imposes those requirements?

Correct Answer

C) The CAN-SPAM Act

The CAN-SPAM Act governs commercial email. It bars deceptive header and subject lines, requires that the message be identifiable as an advertisement and carry the sender's valid physical postal address, and requires a functioning opt-out mechanism that is honored within ten business days. The duty falls on the brokerage sending the message, and it applies whether the list was purchased or built in-house.

Answer Options
A
The Telephone Consumer Protection Act
B
The E-SIGN Act
C
The CAN-SPAM Act
D
The national Do Not Call Registry rule

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Key Terms:

brokerage_operationspracticecan_spam

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