Elena is a Michigan licensed salesperson who operates a real estate investment blog. She posts educational articles about buying investment properties in Michigan and includes a call-to-action at the bottom: 'Interested in investment properties? Email me at elena@email.com.' Her employing broker's name does not appear anywhere on the blog. Elena claims the blog is purely educational and not advertising. Under Michigan's Occupational Code, which of the following is most accurate?
Correct Answer
B) Elena's blog is regulated advertising if it is used to solicit real estate business, and the broker's name must be disclosed
Under Michigan's Occupational Code and LARA-BPL advertising rules, the key question is whether a communication is used to solicit real estate business — not whether it contains educational content or property listings. Elena's blog includes a call-to-action inviting readers to contact her for real estate services. This solicitation element transforms the blog into advertising subject to Michigan's rules, requiring her employing broker's name to be disclosed. The educational framing does not exempt a communication that is simultaneously used to generate business leads.
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Related Topics & Key Terms
Key Terms:
Related Concepts
A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.
Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.
Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.
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