A Michigan real estate broker runs a television commercial for her brokerage. The commercial features several of her salespersons by name but does not include the broker's own name — only the brokerage trade name 'Shoreline Realty Group,' which is registered with LARA-BPL. Is this advertisement compliant with Michigan's advertising rules?
Correct Answer
C) Yes, because the registered trade name of the brokerage satisfies the broker identification requirement
Under Michigan's Occupational Code and LARA-BPL rules, advertising must clearly identify the licensed broker or brokerage. When a broker operates under a trade name that is registered with LARA-BPL — such as 'Shoreline Realty Group' — using that registered trade name in advertising satisfies the broker identification requirement. The broker's personal legal name is not separately required if the registered brokerage name is used.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.
Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.
Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.
More Practice Of Real Estate Questions
In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
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