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Practice Of Real EstateLicense LawHARD

A Massachusetts real estate licensee is reviewing her advertising practices for compliance. Which of the following actions would NOT constitute a violation of Massachusetts advertising regulations or MGL Chapter 93A?

Correct Answer

A) Publishing an ad that accurately describes a property's features and prominently identifies the employing brokerage

Option C describes fully compliant advertising. An advertisement that accurately describes a property's features and prominently identifies the employing brokerage satisfies both the Massachusetts BORREBS brokerage identification requirement under 254 CMR 3.00 and the truthfulness standard required to avoid liability under MGL Chapter 93A. This is the only option that does NOT constitute a violation.

Answer Options
A
Publishing an ad that accurately describes a property's features and prominently identifies the employing brokerage
B
Running a social media ad that identifies only the salesperson's personal name and omits the employing brokerage
C
Advertising a property as 'move-in ready' when the licensee knows the property has significant undisclosed structural defects
D
Placing a 'For Sale' ad on a property listed with another brokerage without that broker's permission

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Related Topics & Key Terms

Key Terms:

advertising_rulesreverse_questioncompliancechapter_93ABORREBS_regulations

Related Concepts

License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

Market allocation is an illegal antitrust practice in which competing real estate brokerages agree to divide markets among themselves by geographic area, property type, or price range, thereby eliminating competition.

Price fixing is an illegal antitrust practice in which competing real estate brokerages agree to charge the same commission rates, fees, or other pricing for their services. It is a per se violation of the Sherman Antitrust Act.

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