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Practice Of Real EstateLicense_lawHARD

Karen is a Kentucky principal broker who operates her own brokerage. She is planning an advertising campaign and wants to use her personal name 'Karen Whitfield' prominently in all ads without mentioning her brokerage name. Under Kentucky advertising rules, which of the following is correct?

Correct Answer

B) Karen must include the name of her licensed brokerage in all advertisements, even if she is the sole owner and operator of that brokerage

Under KRS 324.160 and KREC advertising regulations, all real estate advertisements must include the name of the licensed brokerage (the firm name under which the licensee operates). This requirement applies even when the principal broker is the sole owner of the brokerage. Advertising under a personal name alone, without the brokerage name, violates KREC's advertising rules because consumers must be able to identify the licensed entity responsible for the transaction.

Answer Options
A
Karen may advertise under her personal name alone because, as a principal broker, she is the licensed entity and does not need to reference a brokerage name
B
Karen must include the name of her licensed brokerage in all advertisements, even if she is the sole owner and operator of that brokerage
C
Karen may use her personal name only if she includes the phrase 'Licensed Kentucky Broker' in all advertisements as a substitute for the brokerage name
D
Karen may advertise under her personal name alone as long as her KREC license number appears in all advertisements

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Related Topics & Key Terms

Key Terms:

advertising_rulesbrokerage_namekrec_regulationsprincipal_broker

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