A condominium developer in Honolulu markets a new project exclusively in Japanese-language media and only through Japanese-speaking agents, resulting in nearly all buyers being of Japanese ancestry. A Chinese-American buyer who was not reached by the marketing claims fair housing discrimination. The developer argues the marketing was purely for efficiency. Under Hawaii fair housing law, this situation most likely represents:
Correct Answer
D) Steering, which is a form of fair housing violation based on the effect of the marketing practices
Under Hawaii's fair housing law (HRS Chapter 515) and federal law, steering occurs when marketing or sales practices effectively channel buyers or renters toward or away from housing based on protected class characteristics. Even if no buyer was explicitly rejected, marketing exclusively through one ethnic community's media and agents can constitute discriminatory steering based on ancestry—a protected class under HRS §515-3. The disparate impact of the marketing practice, regardless of stated intent, can establish a fair housing violation.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
Brokers in Florida have strict responsibilities for managing escrow accounts, including monthly reconciliation and proper handling of trust funds.
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