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Practice Of Real EstateFair_housingEASY

A Georgia real estate office displays marketing materials that only feature white families. A licensee in the office is concerned this may violate fair housing advertising requirements. What should the licensee recommend?

Correct Answer

C) Diversify marketing materials to include people of different races and ethnicities

Fair housing advertising requirements include using diverse imagery that doesn't suggest preference for or against protected classes. Marketing should reflect inclusivity and equal opportunity. A is incorrect because exclusive imagery can indicate preference. B alone doesn't address the lack of diversity. D is unnecessary when diverse, inclusive imagery can be used effectively.

Answer Options
A
Continue using current materials since they don't explicitly exclude anyone
B
Add a fair housing logo to existing materials
C
Diversify marketing materials to include people of different races and ethnicities
D
Remove all people from marketing materials

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Related Topics & Key Terms

Key Terms:

advertising complianceinclusive marketingvisual representation

Related Concepts

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.

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