Sales associate David posts a property on Instagram with the caption 'Amazing waterfront condo! DM me for details! #RealEstate #Miami.' His broker's name appears in his Instagram bio but not in the post. Is this compliant with Florida advertising rules?
Correct Answer
D) No, each individual post must contain broker identification
Correct: D - No, each individual post must contain broker identification. Each advertising piece, including individual social media posts, must contain broker identification per F.S. Why not A: This option is incorrect because "Yes, because the broker information is accessible in his bio" does not match the rule tested by the question. The correct answer is "No, each individual post must contain broker identification". Each advertising piece, including individual social media posts, must contain broker identification per F.S. Why not B: This option is incorrect because "No, because he used hashtags without broker permission" does not match the rule tested by the question. The correct answer is "No, each individual post must contain broker identification". Each advertising piece, including individual social media posts, must contain broker identification per F.S. Why not C: This option is incorrect because "Yes, because social media has different requirements" does not match the rule tested by the question. The correct answer is "No, each individual post must contain broker identification". Each advertising piece, including individual social media posts, must contain broker identification per F.S.
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Broker Martinez operates under the trade name 'Sunshine Realty' which is properly registered with the state. Can his sales associates use 'Sunshine Realty' in their advertising instead of Martinez's personal name?
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Broker Thompson receives a complaint from FREC about misleading advertising by one of her sales associates who advertised a property as 'waterfront' when it was actually across the street from water. What potential consequences could Broker Thompson face?