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Practice Of Real EstateLicense LawMEDIUM

Broker Williams in Wilmington discovers that one of her salespersons, Tom, has been advertising properties on a personal website without including the brokerage's name. Under Delaware Real Estate Commission advertising rules, which of the following best describes the requirement Tom has violated?

Correct Answer

D) All real estate advertising by a salesperson must be conducted under the name of the supervising broker and clearly identify the brokerage.

Under Delaware license law and DREC advertising regulations (24 Del. C. Chapter 29), all real estate advertising by a salesperson or associate broker must be conducted under the name of — and with clear identification of — the supervising broker's brokerage. A salesperson cannot advertise independently without the brokerage name. Tom's personal website advertising without the brokerage name violates this requirement.

Answer Options
A
Advertising without the brokerage name is permissible for online platforms but prohibited in print media under Delaware rules.
B
All real estate advertising by a salesperson must include the salesperson's personal license number prominently displayed.
C
Salespersons may advertise independently online but must notify DREC within 10 days of launching a personal website.
D
All real estate advertising by a salesperson must be conducted under the name of the supervising broker and clearly identify the brokerage.

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Related Topics & Key Terms

Key Terms:

advertisingbrokerage_namesalespersondrecsupervision

Related Concepts

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.

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