A Connecticut real estate brokerage wants to advertise a new listing on a local radio station. The radio ad mentions the property address, the asking price, and the brokerage's phone number, but does not mention the brokerage's name. Under Connecticut advertising rules, this advertisement is:
Correct Answer
C) Non-compliant, because the brokerage's name must be included in all advertising
Connecticut advertising regulations require that all advertising — including radio broadcasts — identify the brokerage by name. Providing a phone number without the brokerage name does not satisfy this requirement, because consumers cannot identify the licensed entity responsible for the advertisement without the name being stated. The brokerage name is a mandatory element in all advertising media under CREC rules.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Commingling is the illegal act of mixing client trust funds with a broker's personal or business operating funds; conversion is the misappropriation of those funds.
Continuing education (CE) refers to the ongoing coursework that licensed real estate professionals must complete during each renewal cycle to maintain an active license. CE ensures agents stay current with changes in laws, regulations, and industry practices.
The National Do Not Call Registry is a federal program administered by the FTC that allows consumers to opt out of receiving unsolicited telemarketing calls, including calls from real estate agents soliciting business.
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