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Practice Of Real EstateLicense_lawMEDIUM

Under Connecticut real estate advertising regulations, which of the following statements about a licensed salesperson's advertising is TRUE, EXCEPT:

Correct Answer

C) A salesperson may advertise under a personal trade name without registering it with CREC, as long as the broker's name also appears

Option C is the FALSE statement (and therefore the correct answer to this EXCEPT question). Under Connecticut regulations, a salesperson who wishes to use a trade name or assumed name in advertising must register that name with CREC before using it — even if the broker's name also appears in the ad. The broker's presence in the ad does not eliminate the requirement to register a trade name with CREC.

Answer Options
A
All advertising must identify the supervising broker or brokerage firm
B
Advertising on social media platforms is subject to the same rules as print advertising
C
A salesperson may advertise under a personal trade name without registering it with CREC, as long as the broker's name also appears
D
Advertising that contains material misrepresentations may subject the licensee to CUTPA liability

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Related Topics & Key Terms

Key Terms:

advertising_rulestrade_namecrec_registrationreverse_question

Related Concepts

A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

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