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Practice Of Real EstateLicense_lawMEDIUM

Kevin, a Connecticut-licensed salesperson, operates a personal real estate website under the domain name 'KevinSellsCT.com.' The website advertises properties and includes testimonials from past clients, but the only reference to his brokerage is a small logo in the footer that is not visible without scrolling. A CREC investigator reviews the site. Which statement BEST describes the likely outcome?

Correct Answer

A) A violation, because the brokerage identification must be clear and conspicuous, not hidden in a footer

Connecticut advertising regulations require that the supervising broker's name be clearly and conspicuously identified in all advertising, including websites. A logo buried in a non-visible footer that requires scrolling does not meet the standard of clear and conspicuous identification. CREC expects broker identification to be readily visible to consumers without requiring them to search for it.

Answer Options
A
A violation, because the brokerage identification must be clear and conspicuous, not hidden in a footer
B
No violation, because personal websites are exempt from CREC advertising oversight
C
No violation, because the brokerage logo appears somewhere on the website
D
A violation, because salespersons are prohibited from operating personal real estate websites

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Related Topics & Key Terms

Key Terms:

advertising_ruleswebsite_advertisingbroker_identificationconspicuous_disclosure

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