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Practice Of Real EstateLicense_lawMEDIUM

Under AREC advertising rules, a licensed Arkansas real estate agent named Lisa Green places an online advertisement for a property listing. The ad prominently features her name and contact information but does not mention the name of her designated broker or the brokerage firm. Under Arkansas advertising regulations, this advertisement is:

Correct Answer

C) A violation of AREC advertising rules, because all advertising must include the name of the designated broker or brokerage.

AREC advertising rules require that all real estate advertising by a licensee must include the name of the designated broker or brokerage firm under which the agent is licensed. Advertising solely under the agent's own name without identifying the supervising broker or firm violates AREC Rule requirements and Arkansas Real Estate License Law.

Answer Options
A
Permissible, because agents are allowed to advertise independently under their own name.
B
Permissible, as long as Lisa discloses the broker's name within 24 hours of any inquiry.
C
A violation of AREC advertising rules, because all advertising must include the name of the designated broker or brokerage.
D
A violation only if the property is listed above $250,000 in value.

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Related Topics & Key Terms

Key Terms:

advertisingarec_rulesbroker_identificationcompliance

Related Concepts

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