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A North Carolina licensee runs a 2026 advertising campaign and files the samples. For how long must samples of each advertising piece be retained?

Correct Answer

A) Keep a sample of each piece for a period of 12 months

A licensee shall maintain a record of samples of each piece of advertising relating to its business of mortgage lending or mortgage brokerage in North Carolina for a period of 12 months. Other choices: the period outlasts the campaign; it is 12 months rather than 36; and every piece is kept rather than rate advertisements alone. Source: 04 NCAC 03M .0501(f)

Answer Options
A
Keep a sample of each piece for a period of 12 months
B
Keep a sample of each piece for as long as the campaign runs, so that an examiner who calls during the campaign can see what the public is being shown
C
Keep a sample of each piece for a period of 36 months
D
Keep samples only of advertisements that quote a rate

Why This Is the Correct Answer

A licensee shall maintain a record of samples of each piece of advertising relating to its business of mortgage lending or mortgage brokerage in North Carolina for a period of 12 months. Other choices: the period outlasts the campaign; it is 12 months rather than 36; and every piece is kept rather than rate advertisements alone. Source: 04 NCAC 03M .0501(f)

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