A North Carolina licensee sends a 2026 direct mail piece about a mortgage loan product. Does this direct-mail solicitation fall within the state definition of an advertisement?
Correct Answer
A) An advertisement: material intended to induce the public to apply
Advertisement means material used or intended to be used to induce the public to apply for a mortgage loan, and includes printed or published material or descriptive literature disseminated by direct mail, newspaper, magazine, radio or television broadcast, electronic mail or other electronic means, or billboard or similar display. Other choices: direct mail is named first among the channels; and no rate or audience threshold appears. Source: 04 NCAC 03M .0101(2)
Why This Is the Correct Answer
Advertisement means material used or intended to be used to induce the public to apply for a mortgage loan, and includes printed or published material or descriptive literature disseminated by direct mail, newspaper, magazine, radio or television broadcast, electronic mail or other electronic means, or billboard or similar display. Other choices: direct mail is named first among the channels; and no rate or audience threshold appears. Source: 04 NCAC 03M .0101(2)
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