A South Carolina broker advertises team services under the name 'The Johnson Team' without clearly identifying the supervising brokerage firm in the advertisement. Under SCREC regulations, which of the following is the most accurate statement about this advertising?
Correct Answer
B) The advertisement violates SCREC advertising regulations because the supervising brokerage firm's name must be clearly identified
Under S.C. Code Ann. Regs. 36-1 and SCREC advertising rules, all real estate advertising — including team advertising — must clearly identify the supervising brokerage firm. A team name alone is insufficient. The name of the broker-in-charge's firm must appear in the advertisement so that consumers can identify the licensed entity responsible for the team's activities. Failure to include the brokerage firm name is a regulatory violation.
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Related Topics & Key Terms
Key Terms:
Related Concepts
Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.
Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.
Commingling is the illegal act of mixing client trust funds with a broker's personal or business operating funds; conversion is the misappropriation of those funds.
More Practice Of Real Estate Questions
In Wyoming real estate practice, an associate broker or salesperson is not associated with a responsible broker at renewal. What should the licensee remember?
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