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Minnesota salesperson Ryan wants to create a personal website to market his real estate services. He plans to include his name, photo, contact information, and a list of his current listings. To comply with Minnesota advertising rules, Ryan's website must also include:

Correct Answer

C) The name of his sponsoring broker or brokerage firm

Under Minn. Stat. Ch. 82, any advertising by a licensed salesperson — including a personal website — must identify the sponsoring broker or brokerage by name. Ryan's website must clearly display the name of his sponsoring brokerage so that consumers can identify the licensed entity responsible for his real estate activities. This is the core requirement of Minnesota's blind advertising prohibition.

Answer Options
A
His Minnesota real estate license number on every page of the website
B
A disclaimer stating that all properties are sold 'as-is'
C
The name of his sponsoring broker or brokerage firm
D
The physical address of his sponsoring broker's main office

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Related Topics & Key Terms

Key Terms:

advertising_rulespersonal_websitebrokerage_identificationdigital_advertising

Related Concepts

Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

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