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A Massachusetts real estate brokerage is designing a new yard sign for listings. The sign includes the brokerage name 'Harbor View Realty' in large letters, the listing salesperson's name 'Tom Walsh' in smaller letters, and a QR code linking to the property listing online. The sign does NOT include Tom's license number or the brokerage's license number. Under Massachusetts advertising regulations, this sign is:

Correct Answer

C) Compliant because it identifies the employing brokerage and the salesperson, meeting the core identification requirement

Under 254 CMR 3.00 and MGL Chapter 112, the core requirement for real estate advertising is that the employing brokerage is identified. This yard sign prominently displays 'Harbor View Realty' (the brokerage) and includes the salesperson's name, satisfying Massachusetts advertising requirements. Massachusetts regulations do not mandate that license numbers appear on yard signs or other advertisements, nor do they require specific font size equality between the salesperson's name and the brokerage name.

Answer Options
A
Non-compliant because all yard signs must display both the salesperson's and brokerage's license numbers
B
Non-compliant because the salesperson's name must appear in the same font size as the brokerage name
C
Compliant because it identifies the employing brokerage and the salesperson, meeting the core identification requirement
D
Compliant only if the QR code links to a page that displays the brokerage's license number prominently

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Related Topics & Key Terms

Key Terms:

advertising_rulesyard_signbrokerage_identificationlicense_number_requirement

Related Concepts

License requirements are the mandatory qualifications—including pre-licensing education, examination, and background checks—that a person must satisfy before legally practicing real estate. These requirements are established and enforced by each state's real estate commission.

Market allocation is an illegal antitrust practice in which competing real estate brokerages agree to divide markets among themselves by geographic area, property type, or price range, thereby eliminating competition.

Price fixing is an illegal antitrust practice in which competing real estate brokerages agree to charge the same commission rates, fees, or other pricing for their services. It is a per se violation of the Sherman Antitrust Act.

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