Sandra is a salesperson at Cape Cod Properties LLC. She creates a personal website called 'SandraHomeFinder.com' that advertises properties and includes her contact information, a description of her services, and client testimonials. The website does not mention Cape Cod Properties LLC anywhere. A buyer contacts Sandra directly through the website. Under Massachusetts regulations, which of the following best describes Sandra's situation?
Correct Answer
D) Sandra is in violation because her website constitutes advertising that must identify her employing brokerage
Under 254 CMR 3.00 and MGL Chapter 112, all advertising by a salesperson — including personal websites — must identify the employing broker or brokerage. A personal website that promotes real estate services and properties constitutes advertising under Massachusetts regulations. The requirement to include the brokerage name applies to all advertising media, including digital and online platforms. Sandra's website is non-compliant because it omits Cape Cod Properties LLC.
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Related Topics & Key Terms
Key Terms:
Related Concepts
A trust account, also called an escrow account, is a separate bank account maintained by a broker to hold funds belonging to others, such as earnest money deposits, security deposits, or other client funds.
Advertising regulations govern how real estate licensees may market properties and services, requiring truthful, non-deceptive advertising that includes proper identification of the brokerage.
Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.
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