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Brokerage Activities ProceduresTrade_name_and_signageMEDIUM

A brokerage firm places a large billboard advertisement along I-95 that reads 'SOLD! Another Happy Client - Call Agent Maria Rodriguez 555-1234' with 'Sunshine Realty Group' in letters 2 inches tall at the bottom. The agent's name is in 12-inch letters. Is this advertisement compliant with Florida law?

Correct Answer

B) No, because the brokerage name must be at least as large as the agent's name

Correct: B - The brokerage name must be displayed at least as conspicuously (same size or larger) as any sales associate's name. Why not A: Simply including the name is not enough if it's not equally prominent. Why not C: Billboards must comply with the same advertising requirements. Why not D: The issue is the relative size of names, not phone numbers.

Answer Options
A
Yes, because the brokerage name is included
B
No, because the brokerage name must be at least as large as the agent's name
C
Yes, billboards have different requirements than other advertising
D
No, because the agent's phone number cannot be larger than the brokerage name

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Related Topics & Key Terms

Key Terms:

billboardadvertisingname_prominence
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