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Brokerage Activities ProceduresTrade_name_and_signageHARD

A broker operating as 'Prestige Properties, LLC' merges with another firm and wants to rebrand as 'Prestige & Elite Real Estate Group, LLC.' The broker continues using old 'Prestige Properties' signs and marketing materials for 6 months while transitioning. What violation has occurred?

Correct Answer

B) Operating under an unregistered trade name

Correct: B - Once the brokerage begins operating under the new name, it cannot continue using the old name unless both are registered as active trade names. Why not A: Simply having registered both names at different times doesn't allow simultaneous use unless both are currently registered. Why not C: Client notification of mergers is not a trade name requirement. Why not D: The issue is the unregistered trade name, not outdated materials per se.

Answer Options
A
No violation if both names are registered with FREC
B
Operating under an unregistered trade name
C
Failure to notify clients of the merger
D
Using outdated marketing materials

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Related Topics & Key Terms

Key Terms:

mergertrade_name_changecompliance
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