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A Connecticut-licensed salesperson, Rachel, posts a property listing on Instagram using her personal account. The post includes the property address, photos, asking price, and her personal cell phone number, but she identifies herself only as 'Rachel, Real Estate Expert' without mentioning her broker, Summit Realty CT. Under CREC advertising rules, which of the following is accurate?

Correct Answer

A) Rachel's post violates Connecticut advertising rules by failing to identify her supervising broker

Connecticut advertising regulations require that all advertising by a licensee — regardless of the platform — must clearly identify the supervising broker or brokerage firm. Rachel's Instagram post is real estate advertising because it promotes a specific property for sale with contact information. Omitting Summit Realty CT's name is a violation of CREC advertising rules under CGS § 20-329, regardless of whether the platform is personal or commercial.

Answer Options
A
Rachel's post violates Connecticut advertising rules by failing to identify her supervising broker
B
Rachel's post is compliant because Instagram is a personal platform, not a commercial advertising channel
C
Rachel's post is compliant because she included the property address and price, which are the only required elements
D
Rachel's post violates Connecticut advertising rules only if a consumer is actually misled by the omission

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Related Topics & Key Terms

Key Terms:

advertising_rulessocial_mediainstagrambroker_identificationsalesperson_compliance

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