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Under TREC rules, a broker operates a brokerage under the registered name 'Lone Star Realty LLC.' A sponsored sales agent advertises under 'The Texas Home Team' without including 'Lone Star Realty LLC' anywhere in the advertisement. Under TREC rules, is this a violation?

Correct Answer

D) Yes, the advertisement must include 'Lone Star Realty LLC' (the broker's registered name) in addition to the team name

Under TREC Rules §535.154, all advertising must include the broker's name as registered with TREC. A team name does not substitute for the broker's name. The advertisement must include 'Lone Star Realty LLC' along with the team name.

Answer Options
A
No, because 'The Texas Home Team' is a recognized team name that substitutes for the broker's name
B
Yes, but only if the advertisement is placed in a medium with an audience exceeding 10,000 people
C
No, because the team name includes 'Texas' which is sufficient to identify the brokerage
D
Yes, the advertisement must include 'Lone Star Realty LLC' (the broker's registered name) in addition to the team name

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Related Topics & Key Terms

Key Terms:

team_namebroker_nameboth_requiredadvertising_violation
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