Under TREC rules, a license holder uses a personal Facebook page (not a business page) to occasionally post about real estate services and listings. Under TREC rules, does the personal Facebook page need to comply with advertising requirements?
Correct Answer
C) Yes, any Facebook page — personal or business — that promotes real estate services must comply with TREC advertising requirements
Under TREC rules, the nature of the content determines whether advertising rules apply, not the type of page. If a personal Facebook page promotes real estate services or listings, it must comply with TREC advertising requirements, including displaying the broker's name.
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