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Oh License Law Orc 4735Orc_4735HARD

Salesperson Davis maintains a personal real estate blog featuring market analysis and commentary. The blog displays his name and cell phone number but makes no reference to his sponsoring brokerage. Under ORC Chapter 4735, which statement best describes the compliance status of this blog?

Correct Answer

C) The blog violates Ohio advertising rules because any medium used to promote a licensee's real estate services must identify the sponsoring brokerage

Under ORC §4735.18(A)(21) and Ohio Administrative Code §1301:5-6-07, any medium through which a licensee promotes real estate services — including websites and blogs — constitutes advertising and must prominently identify the sponsoring brokerage. Davis's blog establishes him as a real estate professional and invites consumer contact, making it advertising regardless of whether it contains property listings. Omitting the brokerage name is a violation subject to disciplinary action.

Answer Options
A
The blog is compliant because market commentary is educational content, not a solicitation of real estate business
B
The blog is compliant because advertising rules apply only to property-specific listings, not general market analysis
C
The blog violates Ohio advertising rules because any medium used to promote a licensee's real estate services must identify the sponsoring brokerage
D
The blog violates Ohio advertising rules only if Davis has actively solicited a specific consumer through the blog

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Related Topics & Key Terms

Key Terms:

advertisingblogbrokerage_nameORC_4735

Related Concepts

Antitrust violations in real estate occur when competing brokerages or agents engage in practices that restrain trade, reduce competition, or harm consumers through collusion. These violations are governed by the Sherman Antitrust Act and can result in severe penalties.

Broker supervision is the legal obligation of a designated or managing broker to oversee and be accountable for the real estate activities of all salespersons and associate brokers operating under their license.

Commingling is the illegal act of mixing client funds with a broker's personal or business operating funds, while conversion is the unauthorized use of client funds for the broker's own benefit. Both are serious violations that can result in license revocation.

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