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Grec Rules DisciplinaryBrokerage_rules_records_trust_and_advertisingEASY

A licensee distributes printed flyers advertising a residential listing. The flyers include property photos, price, and features but do not display the licensee's name or the brokerage firm's name anywhere on the material. Which GREC advertising requirement has been violated?

Correct Answer

B) The requirement that all advertising include proper licensee and firm identification

GREC Rule 520-1-.09 requires that all real estate advertising by a licensee include the name of the licensed firm under which the licensee operates. This ensures the public can identify the responsible brokerage and promotes accountability. Omitting both the licensee's name and the firm's name from the flyer is a direct violation of this identification requirement.

Answer Options
A
The prohibition against misleading or deceptive advertising claims
B
The requirement that all advertising include proper licensee and firm identification
C
The requirement to obtain the seller's written consent before advertising
D
The requirement that advertising include the property's MLS number

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Related Topics & Key Terms

Key Terms:

advertisingidentificationflyerlicensee_name
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