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Brokerage Activities ProceduresTrade_name_and_signageMEDIUM

A sales associate creates a personal website to market their services. The website header displays 'John Smith - Your Trusted Realtor' with the brokerage name 'XYZ Realty' in small print at the bottom of each page. Does this comply with Florida advertising requirements?

Correct Answer

B) No, the brokerage name must be displayed as prominently as the associate's name

Correct: B - Florida law requires the brokerage name to be displayed at least as prominently as the sales associate's name in all advertising. Why not A: Merely including the name somewhere is insufficient if not prominently displayed. Why not C: Websites are considered advertising and must comply with all requirements. Why not D: Sales associates may have personal websites if properly identified with the brokerage.

Answer Options
A
Yes, as long as the brokerage name appears somewhere on the website
B
No, the brokerage name must be displayed as prominently as the associate's name
C
Yes, websites are exempt from signage requirements
D
No, sales associates cannot have personal marketing websites

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Related Topics & Key Terms

Key Terms:

advertisingwebsiteprominence_requirement
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