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Brokerage Activities ProceduresRegistration_requirementsMEDIUM

John, a Florida broker, wants to operate his brokerage under the name 'Sunshine State Premier Properties' instead of his registered name 'John Smith Realty, LLC'. What must he do to use this name legally?

Correct Answer

B) Register the trade name with DBPR before using it in any advertising

Correct: B - All trade names must be registered with DBPR before use in advertising or business operations. Why not A: While a DBA may be filed with the county, DBPR registration is required, not just FREC notification. Why not C: Using an unregistered trade name violates F.S. 475 regardless of disclaimers. Why not D: All trade names require registration regardless of the words used.

Answer Options
A
File a DBA with the county clerk and notify FREC within 10 days
B
Register the trade name with DBPR before using it in any advertising
C
Simply add 'formerly John Smith Realty' to all advertising materials
D
No registration needed if the name includes 'Properties' or 'Realty'

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Related Topics & Key Terms

Key Terms:

trade_nameDBAadvertisingregistration
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