Under Ins. Code § 790.035, what is the maximum civil penalty per non-willful violation of the Unfair Insurance Practices Act, and what is the maximum per willful violation?

Why this is the answer

Ins. Code § 790.035 sets the monetary penalty schedule for violations of the Unfair Insurance Practices Act. Each non-willful violation of § 790.03 may carry a civil penalty up to $5,000, and each willful violation up to $10,000. The penalty is per act, so a pattern of, say, 100 wrongful claim denials can stack into a multi-million-dollar exposure. The penalties are imposed by the Commissioner after notice and hearing under the Administrative Procedure Act and are deposited in the General Fund. See Ins. Code § 790.035.